Collectible figures
Character-led series with visible assortment logic and scope for future drops.
PopWhim / Collections
Collections that give buyers a clearer product story.
Browse PopWhim product concepts across collectible figures, STEM, creative play, outdoor play, plush and action-led formats.
Build an assortment with distinct roles.
A collection should help a retail buyer make fast decisions: where it sits on shelf, who it is for, how it supports replenishment and what can expand in the next wave. Start with a suitable concept, then tailor the product, pack and commercial structure.
Building & STEM
Hands-on formats with clear activity steps and age-aware product communication.
Creative, plush & outdoor
Giftable formats that can be adapted for seasons, channels and retailer programs.
Product directions
Relevant product concepts to explore.
Buyer knowledge
Continue with practical sourcing guidance.
Range planning
Collectible Toy Assortment Planning: How Retail Buyers Build Repeatable Ranges
A collectible range works when shoppers understand the character world and the retailer can operate it as an assortment: clear entry price, recognizable core characters, refresh opportunities and packaging that makes the collection legible.
Read guide →Sourcing strategyToy MOQ Explained: How Buyers Should Plan Quantities, Assortments and Cash Flow
MOQ is not simply the smallest order a supplier will accept. It is the result of materials, color runs, tooling, printing, assembly, packing, test setup and production efficiency for a specific SKU and order configuration.
Read guide →PackagingToy Packaging Design Guide: How to Build Retail-Ready Packs for Global Markets
Retail-ready toy packaging has three jobs: explain the play value, protect the product through the supply chain and carry the market-specific information needed for the final SKU. It should be designed with the product—not after it.
Read guide →Ready to discuss your next toy program?
Share your target market, product direction, quantity range and timing with PopWhim.